An Extra 2/3rds Star Rating for Customer Satisfaction

GiftAMeal creates a feel-good experience for guests by donating a meal to a local food bank each time a guest takes a photo of their food or drink from Starbird. With GiftAMeal being free for guests and funded by Starbird, guests attribute a sense of gratitude to Starbird when they participate in the program. This develops an emotional connection between the guest and Starbird, driving higher satisfaction and brand loyalty.
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To date, over 9,000 meals have been donated thanks to photos taken at Starbird.

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Social Media Impact

These social media impressions boost brand awareness for Starbird Chicken by turning GiftAMeal users into authentic advocates. Each shared post introduces the restaurant to new potential customers, creating organic word-of-mouth promotion. User-generated content like this is highly trusted and more impactful than traditional advertising. As a result, GiftAMeal participants amplify Starbird’s reach, enhancing its reputation and attracting more guests inspired by the positive buzz.